Focus on architecture; Botmunch rules!


It’s mid 2011, had lost the organic traffic plot and were looking for some help. They had fallen back in market share of organic search and decided enough was enough. Conveniently, they had also decided to replace their SEO lead and took the opportunity to do a bit of navel gazing. We were invited in to have a good dig about, not literally, you understand, and to come back with a grown-up and brainy strategy.

What we did

We developed a grown-up and brainy strategy, of course, and suggested the following:

What happened

Enough bragging

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