Data science for ecommerce.

Big data. Easy actions. More money.

Our unique tools and techniques have driven revenue increases of many millions of pounds for our clients, based on the presentation of clear actions from oceans of opportunity. Are you next?

What we do

  • Taxonomy

    Use the words your customers use. Taxonomy

    It’s simple: use the words your customers use. They'll be able to find you on Google—which means they'll be able to start buying from you. A deep analysis of searches delivering visitors to your marketplace delivers simple actions and fast improvements.

    More about Taxonomy

  • Botmunch

    Care and feeding of Googlebots. Botmunch

    Google doesn't have time to index every page of your website—so make sure it indexes the useful ones you want your customers to see, not the broken, redirected, duplicated rubbish. Heavy log analysis delivers simple fixes and huge increases in organic search visits.

    More about Botmunch

  • Spamfink

    De-spam and show up in more searches. Spamfink

    Spammy links pointed at your site (naughty naughty) can result in penalties from Google that mean your website doesn't show up in searches. Make sure that doesn't happen, or, if it has happened, get it fixed.

    More about Spamfink

  • Deviant

    Connect your data. Follow the money. Deviant

    If you don't give them what they came looking for, they’ll leave. Crunch your analytics to find exactly how and where you are failing your customers, and identify the easiest and most valuable problems to fix. Increase conversions, reduce PPC costs.

    More about Deviant

  • Speedfreak

    Faster websites make more sales. Speedfreak

    A speed increase of just a single second per page produces about 10% increase in sales revenue; we offer simple tweaks (and complicated ones), alongside some serious hand-holding, to get you where you need to be. Form an orderly queue please.

    More about Speedfreak

  • Provider

    I want my organic keyword data back. Provider

    Dammit, Google, what are you playing at? You take our organic keyword data away, and leave us looking sadly at (not provided). Fear not, you can get at the stuff, it's just a little fiddly. We make it super simple.

    More about Provider

Everything we do

Clients & case studies

  • Hotels.com

    Hotels.com

    Case Study: We saw Hotels.com reap double-digit percentage gains year-on-year by implementing several of our services. Which equates to rather a lot of dosh. We’re happy, they’re happy.

    Read case study

  • Screwfix

    Screwfix

    Case Study: We've overseen Screwfix's platform change, carried out twelve Taxonomies (so far...), and helped them draw in millions of extra visits. Brag, brag, brag.

    Read Taxonomy case study

    Read technical case study

  • All clients

Laboratory

We've curated some of the best resources for learning about the application of science in ecommerce. Here you’ll find a reading list of our favourite books and academic papers covering stuff like search and spam, as well as links to buy our own fabulous Google book.

We are taxonomics

  • Steve Johnston

    Steve (Founder)

  • Liam McGee

    Liam (Founder)

  • James Harvey

    James

  • Rosemary Mackenzie

    Rosemary

  • Airan Gold

    Airan

  • Iwein Dekoninck

    Iwein

  • Kim Samouelle

    Kim

  • Juliet Morgan

    Juliet

  • Alison John

    Alison

  • Sarah Johnston

    Sarah

Contact us

Taxonomics, The Stables, Woodlands End, Mells, Somerset BA11 3PE