We analyse big search data. The hundreds of millions of things that people type into search engines, and the websites those searches direct them to.

The principle is simple: use the words your customers use. We produce unique taxonomic maps that cluster the millions of expressions delivering traffic into your marketplace into the thousands of things they represent: taxons. These maps show you how many people ask for what, and what they call it when they ask. Missed opportunities glow brightly, each one joined to a set of simple changes you can make to your site – adding new categories, changing existing descriptions. We then, together, measure the improvements in visits and revenue.

In short: beautiful visualisations of complex data, driving simple actions with measurable returns.